30/06/2009 STUDY: WEB-TOURISMUS 2009 On-line tourism defies crisis On-line-volume of sales in tourism over 18 bn euro The annual trend study representing the latest numbers and facts around the German online tourism market is out now. 268 executives resp. decision-makers of the national and international tourism branch gave answers about their commitment in online tourism. As usual the survey focused on figures and facts regarding the results of the running online-business <more>

01/06/2009 TOPIC: QUALITY MANAGEMENT Hotel check - a practical experience report Quality management via Mystery Check It was a five star hotel’s request whose management wanted to check their service- and quality-standards twice a year in an independent and objective way. The question was as follows: “Is there a measurable gap between the performance expectations the guests have towards our hotel and the experienced performance?” The aim was to detect those gaps as <more>

29/05/2009 RESEARCH: THE (SHORT TRIP) SPARE-DESTINATION Growing popularity of artificial destinations Spare-destinations as a beneficiary of the crisis? Primarily in times of clammy household budgets and an uncertain macroeconomic situation, the manner how people enjoy their holiday changes again. Solely because a household is confronted with a worse financial situation than in the years before, that does not mean simultaneously that the holiday is resigned. The holiday has a high significance for the Germans <more>

21/04/2009 STUDY: LAST MINUTE TRIPS 2008 Get away spontaneously! Last-Minute Boom in 2008 is beating all records and defies the crisis The last-minute-travelling-boom of the precedent years is unbowed – also in 2008. 31.10 m Germans travelled last-minute spending 24.0 bn euros for it. These are the core results of the representative survey established yearly by Ulysses-Web – Tourism, institute for market research. At the beginning of 2009 for this purpose 1.244 persons representatively  <more>

07/04/2009 TOPIC: GOLF HOLIDAY The particular – individual – activity holiday Golf hotels enjoy great popularity worldwide Golf tourists represent a specific section in the field of activity holidays. The modern golfer expects from a successful golf holiday to gain new experiences in his sport and spend simultaneously recreative time in a pleasurable ambience. Contrary to the majority of other types <more>

31/03/2009 TOPIC: EXCOTIC WINTERTOURISM Skiing in southern regions Ski holidays at the seaside or in the savannah The climate crisis, a word that has been elected “non-word” of the year 2007 by the Associaton for German Language, does not spare the german, austrian and swiss tourism regions. An OECD survey at the end of year 2006 documents, that almost every german and <more>

01/03/2009 RESEARCH: MOSQUAM The modern mystery check Tool for a mobile monitoring of the service quality MOSQUAM adresses to all service companies – especially hotels, airlines, cruise lines, tour operators – which are interested in the improvement, the development and the examination of their service quality standards. MOSQUAM is an electronic tool for continuous examination and evaluation of compliance with defined standards. This  <more>

25/02/2009 STUDY: WEB-TOURISMUS 2008 Ecommerce in Germany. Around 45bn Euro of B2C turnover achieved via the internet in Germany in 2007 In 2007, private consumers in Germany spent 45.3 bn Euro in the Business-to-Consumer (B2C) field via the internet. Compared to the year 2006 (37.8 bn), this means an increase of scarcely beyond 19 %. Especially intersting herewith is the question how these 45.3bn Euro <more>

20/10/2008 RESEARCH: HOME-COUNTRY-TOURISM Holiday destination Germany Germany as a holiday destination becomes more and more popular for Germans Germany as a holiday destination is liked by the Germans. Regional holidays are trend-setting. The reasons for that are manifold. Succesful marketing strategies and the increasing necessity of climate protection play a decisive role in that. The Germans like to stay in their <more>

08/09/2008 RESEARCH: DISCOUNT TRIPS Mc-Society -  the attraction of cheap travelling "Saving money is cool". This motto was not stop short of the tourism industry. Travel offers from discount markets recently sprang up like mushrooms. Are they able to outstrip the travel agencies? How can this development be explained? Are we really living in a <more>

25/07/2008 RESEARCH: DESTINATION SWITZERLAND New image of an alpine region Switzerland shows its sportive site A new mekka for trend sports is developing in Bernese Oberland: Interlaken. The community with its once outmoded image of "tradition, noble cars and patients at a health resort" now attracts above all a young audience. Switzerland promises "pure adventure" amidst impressive alpine scenery. An accomandation must not necessarily be expensive in <more>

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