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Germany as a holiday destination is liked by the Germans. Regional holidays are trend-setting. The reasons for that are manifold. Succesful marketing strategies and the increasing necessity of climate protection play a decisive role in that. The Germans like to stay in their own country for their holiday time. That's the result of a questionnaire by the German Tourist Association (DTV). In the last two months, July and August, the typical months for summer holidays, the german tourism destinations were often
booked.
In 2007, the number of accommodations of guests who come from the inland increased about 3% to 307,1 millions. According to the DTV, the reason for this positive development is based on the professionalization of tourism in Germany. Innovative products and individual service are in great demand and offer real alternatives to journeys abroad. The holiday destination Germany offers everything for any kinds of taste. An especially manifold nature with two seas in the north, fluvial topographies and lakelands, low mountain range and high mountains, numerous natural parks and biosphere reserves and with Hamburg, Munich and Berlin exciting metropolisis. But not only the biggest cities in Germany offer a lot of culture-events and sightseeings. Successful marketing activities of the german municipalities make the holiday in the inland seem to be attractive and pitched travelling in their own country to the Germans. Especially the trend to short trips supports the Germans' enthusiasm for inland trips. Marketing planers are focussing on people from 30 years old who are looking for relaxation and repose and dispose of a high income and educational level. The DZT presents new ideas and propositions how to rediscover the own country. Seven thematic fields shall point out the diversity of german holiday regions to the Germans and inform about city trips, holiday in the mountains, culinary pleasures, activity holiday and holiday in nature, culture & events, holiday on the waterfront and Wellness.
A further reason why inland-holidays are currently in such a great demand, is the climate change. Politicians and scientists are increasingly promoting the inland-tourism and by that for a climate friendly way of travelling. They regulary appeal in the medias to decide for an inland-holiday and limit air travel in times of global
warming.
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